一、项目内容
I. Project Content
柑桔饮料生产线建设项目，地址位于丹江口经济开发区水都工业园。
The citrus beverage production line construction project is located in Shuidu Industrial Park, Danjiangkou Economic Development Zone.
二、项目类别
II. Project Type
大健康产业
Massive health industry
三、项目建设的必要性和依据
III. Necessity and Basis of Project Construction
近年来，随着人们追求健康、高品质的生活，果汁饮料的市场消费力也越来越大，国内果汁饮料消费市场逐步形成。据保守估计：未来几年内，中国果汁饮料市场容量每年不低于百亿元。更有数据显示，近两年中国高端果汁饮料市场每年都以30%的速度扩容，市场前景非常可观。
In recent years, as people pursue a healthy and high-quality life, the market consumption ability of fruit juice beverages is also growing, and the domestic fruit juice beverage consumption market is gradually formed. It is conservatively estimated that the market capacity of Chinese fruit juice beverage will not be less than RMB 10 billion per year in the next few years. More data show that Chinese high-end fruit juice beverage market has expanded at an annual rate of 30% in the past two years, and the market prospect is very promising.
同时，作为南水北调中线工程核心水源区，丹江口市在历史、政治、民生层面的意义异常重大，必将举世瞩目。
Meanwhile, as the core water source area for the South-North Water Transfer Project (Central Route), Danjiangkou is of great significance in history, politics and people's livelihood, and will certainly attract worldwide attention.
1、资源优势
1. Resource advantages
丹江口市柑橘产业历经40年的发展，已成为我国最北缘重要的柑橘生产基地，现在面积已突破33万亩，产量突破35万吨。所产柑橘高糖酸、着色好、风味浓、品质优、耐贮运，多次被评为全省、全国优质产品，早熟温柑被授予“湖北十大名果”，脐橙被评为“中华名果”，其中，糖分11-12%，酸度0.8-0.95%。“武当”牌柑橘在河南、河北、山东、内蒙古等20多个省市有相对稳定的销售市场。
After 40 years of development, the citrus industry in Danjiangkou has become the most important citrus production base in the north of China, with an area of more than 330,000 mu and an output of more than 350,000 tons. The citrus produced has high sugar and acidity, good color, strong flavor and excellent quality, and is suitable for storage and transportation. It has been rated as a provincial and national high-quality product for many times. The early ripening citrus has been awarded "Top Ten Famous Fruits in Hubei" and the navel orange has been rated as "Chinese Famous Fruit", in which the sugar content is 11-12% and the acidity is 0.8-0.95%. "Wudang" brand citrus has a relatively stable sales market in more than 20 provinces and cities such as Henan, Hebei, Shandong and Inner Mongolia.
2、市场优势
2. Market advantages
丹江口市毗邻河南、陕西。以丹江口市为中心的300公里运输半径范围内有十堰、襄阳、随州、荆门、神农架、南阳、商洛等城市，约有3000万人口的饮料消费潜在市场，500公里半径范围内有近2亿人口。
Danjiangkou is adjacent to Henan and Shaanxi. There is Shiyan, Xiangyang, Suizhou, Jingmen, Shennongjia, Nanyang, Shangluo and other cities within a 300-kilometer transportation radius centered on Danjiangkou, with a potential beverage consumption market of about 30 million people. There are nearly 200 million people within a 500-kilometer radius.
四、投资概算及资金来源
IV. Investment Estimate and Fund Source
总投资2亿元，企业自筹资金。
The total investment is RMB 200 million, and the fund is raised by the enterprise itself.
五、财务分析和评价
V. Financial Analysis and Evaluation
本项目建成后年销售收入将达5亿元，利润10%。
After the completion of the project, the annual sales revenue will reach RMB 500 million, and the profit margin will be 10%.
六、合作方式
VI. Cooperation
企业独资或与当地企业合资
Sole proprietorship or joint venture with local enterprises
七、项目单位
VII. Employer
丹江口市招商服务中心
Danjiangkou Investment Promotion Service Center
八、联系人和联系方式
VIII. Contacts and Contact Details
徐牧 13971933080 0719-5239196
Xu Mu: 13971933080; 0719-5239196
E-mail: djkszsj@163.com
